Monday, May 28, 2012
Advertising is designed to be catchy, to get into our memory. Most of us still remember decades-old slogans from companies like "Oscar Mayer," "Burger King," and "Coca - Cola." We often remember them fondly. Through commercials, organizations become familiar to us, and we begin to trust them. We end up choosing their products more often and even become loyal to their brand.
However, it is not necessary for us to hear or see commercials on a daily basis. We see ads in print publications, on the Internet, and in store displays. We hear them on television and on the radio. I don't think a single day has gone by that I haven't heard or been exposed to some kind of commercial.
The other day I realized how I am allowing this to happen, and it is interfering with my own creativity and plans. So what did I do? If I was in the car listening to the radio, and a commercial came on, I turned it off or changed the station. Why? Because most of the ads are not important to me. Why would I let myself listen to company pitches that I can't relate to, or that don't have anything to do with my shopping needs? It becomes junk to the mind, just like junk mail only worse - because it tends to stay in my thoughts!
Spring and Summer are easy seasons to avoid a great many commercials. Many of us are out camping, gardening, swimming and doing all kinds of quiet activities that don't require artificial items (like TV) for recreation. We are certainly shopping in department and grocery stores, but we tend to be quick not wanting to waste our outdoor hours. This will help limit our exposure to an abundance of advertising distractions.
Having hours, or days, of commercial - free living will keep life more simple. Our focus should never be about what we should buy or what company we should be loyal to. It should be about church, family, creativity and daily living. Why would we need to have a commercial break for that?
* P.S. - As much as I cringe not to have an affiliate link in this post, due to the content, I had to avoid it. (gentle smiles). *
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How The Blue Laws took away a beloved custom - The Old Sunday Dinner.
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This post is part of The Christian Home Magazine in the Financial category. To see more articles in different aspects of Home life, please visit the latest issue, hosted at Day by Day in our World.